Choosing a domain name for your small business website can be a challenge, but with these simple guidelines, it will make the process seem like a breeze!

Be Picky About Your Domain Name Extension

Many small business search once for a domain name and when they see the .com version is taken they opt in for a .biz, .us or some other domain name extension.  You always want your primary domain name, the one that will be jockeying for web visitors, to have a .com extension.

I’m not saying anything that isn’t a .com is a bad choice, simply that .com is the most typed in domain extension and if you want to get all the visitors you can, make sure you have a .com in the mix.  This will oftentimes require to you be creative in your choice of domain names.

Whatever you do, search a lot before you make your final picks!  Follow the next guideline to get on the right track.

Make Your Domain Name Short & Relevant.

Short and relevant domain names are easier to remember, bottom line. You will want something that reflects your brand, industry and/or your product/service offering.  Generally, this means you will have to do a lot of searching.

Just head over to TUPOS Domains and begin your search.

Put all of the available domains you find into a spreadsheet or even write them down on paper. Once you’ve found at least 10 different options, go back through your list and prioritize them based on the previous guidelines. Once you’ve identified your top 3 domain name concepts, go ahead and secure them.

Be Cheap, but Don’t be Cheap!

Sounds funny and quite contrary coming from a webmaster, right?

Domain names should run you no more than $15 a year on average for a .com, .net, .org, .biz, etc..

So my point is, if your domain name registrar is going to charge you more than $15 a year for your domain name, don’t waste your time.  Head over to TUPOS Domains and secure your domain.

On the other hand, if your web host offers you a “Free Domain Name”, just pass it on by!  You see, when a domain name is secured, someone pays money to register it.  So it’s either you registering it (owning it), or your web host.  I assure you after helping many small business owners get around shady web hosts and their free domain name tactic, you don’t want to be in that situation.

Keep these these guidelines in mind as you go searching for your business domain name!